For this multi-story project spanning 8 floors, the goal was to create a language that would connect the floors visually, while giving each floor a unique character. The real challenge was to visually connect the different IBM companies that joined the new offices in Migdal Shachar. We emphasized the language of the company and created a design that spoke to all of them while preserving their individuality; the language also had a clear connection to IBM International and to the graphic history created for them by Paul Rand. We worked on the project together with the architectural team from the design stage to the execution stage.
Photography: Alina Yavtushenko