A multi-story project spanning 8 floors, the goal was to create a language that connects the floors visually and still gives each floor its character and uniqueness, while connecting the employees to a creative and productive space. The challenge was to connect a number of different IBM companies that joined the new offices in Migdal Shachar. We emphasized the nature of the various companies and created a language that speaks to all of them and preserves their different character, with a clear connection to IBM International and the tight graphic history created for them by Paul Rand. We have worked on the project from the design stage alongside the architectural team to the production and execution stage.
Architecture & interior design: Miki Kornhauser & Shani Perri
Photography: Alina Yavtushenko