EY, the world’s largest financial consulting firm, moved to their new offices in Midtown Tel Aviv. We were invited to work on their 12-story office space and their open workspaces. When working on a multi-story project, it is important to develop a uniform language, which, while consistent across all floors, remains dynamic. In this way each floor and the people who use the space will look and feel unique. The basis for the design of this project was a fixed grid that we developed; in our profession’s language a grid is a template into which different content is poured with the goal of keeping the language consistent.
The interior and exterior corridors and the graphics on the glass make use of this grid. Each floor was painted of a different color and its content tailored to the different departments. We also incorporated into the grid signage and directions, as well as 3D elements. In the transition between the floors it is possible to observe the evolution of the design. In the cafeteria, we decided to welcome the hungry customers with a variety of visual motives; the conference room on each floor received a unique and different 3D design that ignores the grid; and the shared workspace on each floor has a game wall (with holes and handles) that inspires creativity and serves as a space to take a small break from work.