An exciting collaboration with Booking, Founded in 1996 in Amsterdam, Booking.com has grown from a small Dutch start-up to one of the world’s leading digital travel companies. Booking.com’s mission is to make it easier for everyone to experience the world. A company with leading technology of artificial intelligence, which beyond the great desire to make people travel and enjoy, places the issue of green construction in the company’s offices, recycling, and social thinking of paramount importance. In every branch in the world, it is very important for the company that local values are reflected alongside the global values. Working alongside Shirley Zamir’s architecture firm that made amazing use of recycled materials and created exceptional architectural details, we created a graffiti language that combines a “street” atmosphere alongside meticulous design. It was important for us to combine the graphics with the side of artificial intelligence and technology and this is reflected in the pattern with a combination of lighting and moss which is a “plant” that purifies the air. The hanging logo was created in our joint design with the architects, Shirley and Lee, as part of a unique carpentry element and makes a special and different entrance counter. The logo combines depth, with rear-view mirrors that highlight the shapes on the front of the logo and all this is done in LED lighting.
In the conference rooms, we worked with pictures from the database of Booking from places in the world, that represent the connecting line between all the offices in the world.