HOW TO IMPROVE WORKER RETENTION THROUGH INTERACTIVE DESIGN ELEMENTS
The goal of environmental graphic design is to enhance the user experience (UX) through the visual translation of ideas into the environment. To shape a spatial experience, designers use different types of graphic design, art, lighting, signage, and landscaping.
However, to create a real interactive experience and take the UX to the next level, the field has evolved to include “touchpoints:” design elements created to connect users directly with the environment.
Instead of having to appreciate a wall design or an art element from afar, these elements invite users to physically engage with them.
The array of interactive elements is limitless.
It ranges from something as simple as an interesting door handle to something as complicated as an interactive digital display instead of traditional signage.
Research has shown that the use of interactive techniques enhances the performance of retail and office spaces.
For retail, this might translate into larger sales, improve the display of objects, and invite users to inspect and try more products.
For offices, interactive designs improve worker experience by making an engaging and interesting space, but also by transforming the daily routine into a lighter one.
The result: better worker retention.
We at Luka do all kinds of UX designs and are always happy to execute our client’s vision.
Here are some of our favorite categories: games, motion graphics, and interactive signage: